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Whether you’re in a small or mid sized organization, or part of a development team of one or 25, you are probably raising major gifts. But let me take a step back and address some common questions that I hear about major gifts.
We ask a lot of our board members, and we can’t expect them to succeed without the proper tools. One way to support their success is to focus on how board members can support your work in addition to donating—building relationships, opening doors, stewarding your current donors.
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Every so often I get a call that surprises me.There was an organization in town that had been running a multi-million dollar campaign and I had heard it was going extremely well. I even had other clients asking me about their work and how to emulate it.Soon, I got a call from that organization’s Executive Director telling me that while they had raised 95% of their campaign goal, they were totally stuck. The campaign had been running for 2 years and they still had almost $1M to raise before they could go public. The volunteers were on the struggle bus – burnt out, unmotivated and frustrated. The staff had dug deep… it felt like they had tried EVERYTHING and they couldn’t get past the lull.
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