In the face of rising antisemitism, Jewish organizations have needed to adopt their programming and messaging to reflect the current needs and concerns of the Jewish community. The ADL’s Audit of Antisemitic Incidents in 2023 reported 8,873 antisemitic incidents in 2023, a 140% jump from the 3,698 incidents in 2022–and the highest number on record since the ADL began tracking antisemitic incidents in 1979.
The Jewish community has evolved over the past year, and your year-end fundraising messaging needs to reflect that--unfortunately, recycling the same annual campaign messaging you use every year won't cut it. If you're not sure where to start, I put together a sample year-end appeal email for Jewish fundraisers that speaks to the current moment.
