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It’s hard to ignore the feeling that something fundamental is shifting, and there’s no going back. Between the rise of AI, economic uncertainty, war in the Middle East, and ongoing political turmoil, we’re operating in a moment of significant transition—and fundraisers are feeling it.
I recently interviewed some of Evolve’s fundraising consultants to understand how these forces are shaping donor behavior. Here are some of their key takeaways and predictions for the year ahead:
1. Economic and Political Uncertainty is Slowing Big Decisions. The uncertain political climate, war, and market volatility is influencing the timing and size of gifts. Donors are hesitant to make new gifts, and while legacy donors will likely continue supporting their organizations, it’s unlikely that they will make significant increases.
“If someone is considering a large, new major gift, that kind of climate can cause them to take pause until things feel more stable and predictable,” said Consultant Emily Chaleff.
2. Donors are Becoming More Focused and Selective. During a period of economic uncertainty, donors are likely to shift toward supporting fewer causes that are more meaningful to them. Organizations that can connect their fundraising to current events and donors’ values are more likely to resonate.
3. Traditional Fundraising Models are Under Scrutiny. Donors are increasingly relying on social media to get their news and educate themselves about organizations. Consequently, many traditional fundraising strategies such as large events, direct mail, and email appeals are no longer as effective, particularly with younger donors. Our consultants predict seeing a significant drop in galas by 2027.
“Clients are finally starting to question the big gala fundraiser,” said Director of Fundraising Services Pam Lookatch. “When relational fundraising is done thoughtfully, major donors can drive as much or more revenue as a lavish event.”
4.The Rise of “Consumer” Donor Behavior. As a result of our increasingly digital world, today’s donors expect to be stewarded differently. They want continuous engagement and a donor experience that feels personalized and high-touch. In 2026, successful fundraising teams are prioritizing strategic initiative fundraising, centering their work in digital storytelling, and using technology to create a personalized experience for all donors.
"The fundraising sector hasn't caught up to how people actually live, consume information, and build trust and relationships today. People are increasingly functioning like consumers—they purchase news and look at a curated Instagram feed to decide where to put their dollars,” said Director of Fundraising Services Nora Hennessy.
5. AI is Everywhere, but Not Fully Trusted. Our consultants reported that AI is widely being used for writing and editing, research, and strategy testing among fundraising teams. However, many feel skeptical and mistrustful of AI, citing concerns about it making up information, confidentiality, and reducing trust with donors.
“I think there’s a love/hate relationship with AI,” said Consultant Jennifer Noparstak. “Everyone uses it at some level, but it’s easy to spot and there’s an aversion to it.”
6. The Talent Crisis and Burnout are Reaching a Breaking Point. The fundraising talent crisis is affecting both fundraisers and nonprofits. Many fundraisers are struggling to find jobs or experiencing burnout, while many organizations are struggling to recruit and retain fundraising talent. Fundraisers are leaving the field due to overwhelming workloads, unrealistic expectations, and salaries that are not competitive.
“The volume and pace of the work is overwhelming, and fundraising teams are generally understaffed. It's not a new problem, but the fatigue is real,” said Consultant Jennifer Noparstak.
It’s clear that the fundraising sector is in a moment of transition, and fundraisers must rise to the challenge. During this moment of uncertainty, transparency and strong relationships with donors and boards are more important than ever.
“I don't know what the future of the fundraising sector holds, except that relationships will always be key. The opportunity to be part of a cause bigger than ourselves and to create a changed future is inspiring and motivating,” said Director of Fundraising Services Nora Hennessy.
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